In order to strengthen the different brand the difference, the Bosideng group adjusts the brand combination the product sale. This group core brand Bosideng brand continues for the upscale brand, the goal customer to be strong for the consumer buying power and the pursue tidal current fashion design public figure;
In the snow flies the brand to be for the purpose of catering to has the vigor young customer; Kang Boji the incorruptible brand mainly respectively provides the color bright youth down clothing be the gentleman and woman, dedicated populace market. Under the brand localization's strategy, the Bosideng brand sales revenue still contributed in a big way, accounts for the brand down clothing total sales volume 61.9%, in the snow flies the brand sales volume to account for the brand down clothing total sales volume 18.9%, accounts for 8.2% separately incorruptibly with the Kang abundant sales volume and 11.2%. In the current period, eliminates the down clothing achievement to wish luck on moving to a new home the market main item status,Moncler Kids, non-feather clothing service also order advancement.
As " Single cropping clothing product " Brand to " Four seasons clothing product " The brand reforming strategy first step, the Bosideng group Israel and Jordan 650,000,000 Yuan cash prices purchased the Jiangsu Bosideng clothing development Limited company before May, 2009 (name change for Jiangsu Kang abundant clothing Limited company) to enter the men's clothing service domain.
At the same time,Canada Goose Trillium, this group Rocawear brand's earlier period preparatory work progress is smooth. In addition, this group promotes brand-new fashionable metropolis style brand BOSIDENGVOGUE in March, 2010, adopts separates the independent operation with the down clothing team the pattern, uses the fashionable brand the thinking mode to operate completely.