Moncler Jackets or popular colors department. The lining enterprise's brand construction once was a professional's confusion, says regarding the end link, the lining brand is aims at the terminal consumer or the downstream customer? Is by the product primarily emphatically in the entire enterprise's image making? In this a series of questions, the Chinese Lining Enterprise already went out road of the brand by own practical action. Brand competitive power: East the skill technique grinds the product concept which (China) the Limited company in 2011 promotes to call " In the future prevailing custom down clothing " , enterprise deputy general manager concurrently region manager Wan Yunwen emphasizes the enterprise many times in the specialized making down clothing lining. The reason that the fixed down clothing lining this segmentation class market, is in view of the fact that the enterprise to current profession characteristic " The specialized segmentation, the innovation eagerly anticipate " Explanation and practice. In the enterprise product development first strategy: Clear goal client base. The second big strategy, is based on product manager under the pattern product development. The strategy three are the work flow innovations, is called " 1+3 work team " . " 1" Is the international buyer or the tendency expert; " 3" Respectively is product manager, the lining designer, sales manager, forms the hypothesized team of them to carry out each season development mission. Before east the skill will insist in the production process, to examine strictly, examines, becomes examines, but also the non-periodical sample survey. Examination target besides execution country new standard 18401-2008,Moncler Jacket, but also uses the quality examination target to be higher than GB code's beautiful sign 4 point system to come to product grading, only then The level can leave the plant. Brand review: The skill technique grinds this fast growth during the feeling enterprise innovation speed, can also see it in the product development,Canada Goose Coats, the re